‘Street Stories’ - Augmented reality art trail across the city’s empty shop windows
BID Leicester developed a brief designed to improve the appearance of empty shops in the city centre and turn them into points of interest. Arch Creative worked closely with BID Leicester, who sponsored the campaign and helped to secure the units, and delivered an innovative project, working with the local community.
Arch Creative Director Joe Nixon talks about leading the project and collaborating with Steve Barradell from Graff.io Arts and their AR app.