YUKUN DENG
Yukun Deng has gone from strength to strength from participating in the design of observer's footwear competition in 2017 for the Beijing winter Olympics.
This enabled him to visit and study the 2018 PyeongChang winter Olympics in South Korea. He was later shortlisted for the Arts – Thread, Pentland Churchill design competition in the UK in 2020. He states ‘I was so honored to have been shortlisted for such a prestigious competition it was a wonderful experience to be given the opportunity to have an interview with Churchill's granddaughter’.
He went on to win the masterpiece award for the Chinese sportwear Anta design competition. Anta was so impressed that they employed him. Now a sportswear footwear designer for Anta Yukun said that participating in the various design competitions while he was studying was one of the best ways to exercise my design thinking and creative abilities.
Yukun’s MA collection titled “Adapting”, is about humans adapting to a changing world namely the increasingly extreme climate. The collection is inspired by future retroism and survivalism and takes modularity to the extreme. The diversity of shoes within his collection can be freely combined and worn in different ways.
“I was so honored to have been shortlisted for such a prestigious competition it was a wonderful experience to be given the opportunity to have an interview with Churchill's granddaughter’.
His ideology of modular systems demonstrates that the life of the shoe can be extended. Yukun is interested in the efficiency of recycling and sustainability through design that enables longer lasting products. He is excited by the prospect of expanding the limitation of shoe design and hopes to encourage a spiritual culture that enhance consumers recognition of such products. Yukun considers the balance between business and academia through enterprise and research to improving design capabilities and efficiency as well as achieving resource conservation.
Yukun explains ‘my collection involved experimenting with the new order of shoes by this I mean a new ideology and way of design thinking through this modular design system. My ultimate goal would be to successfully combine art and business. He goes on to say I am interested in creating 3D products in Virtual Reality for me the future of fashion design is a mixture of the digital and the physical.
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