Inae - You
Can “the Cultural -Creative Industry” help the stagnated tea industry in the UK change to a more sustainable conversation?
I have experienced British tea culture with beautiful English gardening, antiques, afternoon tea, and various classic tea brands, these vibrant experiences gave a lot of inspiration and business ideas. I positively believe that the industry has potential growth opportunities. I considered running a small business and started learning about tea contacting private sellers in the UK to collect antique tea wares produced in the UK.
I soon realised the tea industry in South Korea has not developed as much as the other Asian countries and is more likely to succeed than any other beverage industry. Market leaders of coffee brands have recently introduced tea menus and tea food and its trend is starting to increase.
‘Place’ is the most fundamental context to contain genuine character. Human consciousness and experiencing the place where we are born and live are deeply connected to each other".
I am the founder of “Rosie Lee Online Tearoom” established in 2017 it is a cultural forum that sell tea related products.
The aim of the virtual tearoom is aimed at the South Korean market to show visually what British tea culture is, how people in Britain enjoy tea and food and to give a flavour of the“traditional English style”. “Rosie Lee Tea Selection” is a carefully curated tea magazine published every month. It contains 30 different teabags imported mainly from the UK. The information guide helps customers find their taste and choose what tea fits to their daily mood or daily health condition.
My MA at De Montfort University has been an opportunity to expand on the already existing products I was using and to create my own products and stories within this platform. Outcomes from my MA project are expected to be applied for the commercial and practical products for all tea kitchen and lifestyle related products.
‘Place’ is the most fundamental context to contain the genuine character. Human consciousness and experiencing the place where we are born and live are deeply connected to each other. Thus, Leicester the place where I live, feel, and experience.
My research took me to the history of this city focused on the fashion -textile industries to the current urban landscape based on creative -led urban regeneration. Gentrification is a global issue, Leicester is not exempt. Despite the urban revitalization, the city has ended up gentrified with a lot of empty spaces, estate agency ad boards, and overgrown wild plants in and amongst the urban landscape. As one of the residents in this city, I have attempted to capture Leicester’s urban character and my emotional attachment through my textile designs and observations. The MA final project is the next step towards products that contain more vibrant local characteristics.
"My research took me to the history of this city focused on the fashion -textile industries to the current urban landscape based on creative -led urban regeneration".
Find out more on Instagram:
@youinae: https://www.instagram.com/youinae/?hl=en
@rosie_leetearoom https://www.instagram.com/rosielee_tearoom/?hl=en
@swc_Leicester https://www.instagram.com/swc_leicester/?hl=en
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